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Automotive Standards Council

Is low inventory messing up your dealership’s website experience?

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the shopper experience.  Recently, on behalf of another customer, Pasch began shopping around for a specific vehicle made by Audi. He got in touch with a […]
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Automotive Standards Council

What can the auto industry do about incoming OEM digital retailing...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that are likely coming down the pipeline for some manufacturers. In the Summer of 2021, Brian Pasch Enterprises published a research report called Comparing Stellantis E-Shop to Competing Digital Retailing Solutions. In […]
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Automotive Standards Council

How will car dealership marketing change as OEMs consider creating national...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently, Brian Pasch Enterprises Research released a report called Comparing Stellantis E-Shop to Competing Digital Retailing Solutions. In this segment, Pasch shares some findings from the report and reveals how these findings […]
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dealer

How to analyze the effectiveness of your car dealership’s Google Ads...

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On the latest episode of Auto Marketing Now, host Brian Pasch discusses the groundbreaking research on Google SEM for the automotive industry. Car dealers have been using Google ads for over 20 years. There’s been a massive increase year over year in how car dealers are investing to advertise their dealership online. Pasch says this research […]
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