TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

The importance of monitoring your ad spend and finding the right messaging for your market – Kyle McCracken & Brent Durham, iFrog Marketing Solutions

- June 8, 2021
Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we find out how one company is...

Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand

- May 28, 2021
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for their next car, it presents an...
Facebook

How Apple’s latest update could impact your auto marketing

- May 27, 2021
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are...
Bob Lanham

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

- May 25, 2021
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...

CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx

- May 24, 2021
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
inventory

The importance of merchandising during inventory shortages – Nathan Fox, Cox Automotive

- May 18, 2021
Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the inventory you have on hand allows...
Cars.com

Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1

- May 11, 2021
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning of January to the end of...
marketing

What is your marketing budget really delivering?

- May 10, 2021
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology,...
General Motors

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

- May 6, 2021
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation to an all-electric future. The Detroit-based...
Marketing - John Fitzpatrick

Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing

- May 3, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly changing, Fitzpatrick elaborates on current marketing...


CBT News
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