TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Auto Retail

Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.

How successful salespeople get leads and close deals in a competitive market — Sean Gardner | Joe Verde Group

- March 19, 2024
With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment. Unfortunately, due to steep turnover rates,...
Featured Sales & Marketing
New vehicle prices weakened in February as incentives, sales, and inventory surged, making the market more consumer friendly.

New vehicle prices continue falling in February as sales pace accelerates

- March 12, 2024
New vehicle prices dropped again in February, progressing toward pre-pandemic averages while sales and inventory improved. According to Cox Automotive, the average new vehicle transaction price in February was $47,244, 2.2%...
Articles Sales & Marketing
See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Sales & Marketing Articles
Ford, Honda, and Hyundai recorded strong sales gains in February driven by inventory improvements and rising hybrid demand.

Ford, Honda, Hyundai sales rise in February, emphasizing strength of hybrids

- March 4, 2024
Automakers posted strong U.S. sales this February on the backs of stable demand, stronger inventory, and increasing interest in hybrid and electric vehicles. Ford sold 174,192 units during the month, representing...
Articles Sales & Marketing
New vehicle sales are set to increase from last February under rising incentive spend and inventory levels and lower transaction prices.

Vehicle sales on track to rise in February as supply jumps 44.7%

- February 23, 2024
New vehicle sales are predicted to rise in February, thanks to a combination of lower prices and better availability. A joint forecast from J.D. Power and GlobalData sees new vehicle sales...
Articles Sales & Marketing
A new KPA survey has uncovered a discrepancy in how buyers feel about dealer transparency and how transparent the sales process really is.

New research highlights impact of dishonesty in the auto sales process

- February 23, 2024
New research has identified a discrepancy in the rate at which customers experience dishonest practices during the car sales process and the percentage of customers who fear their dealer will...
Articles Sales & Marketing
Matt Easton joins CBT Now to discuss a critical mistake that sales professionals make along with best practices for taking care of clients.

Why are sales professionals in a hurry? — Matt Easton | Easton University

- February 16, 2024
Sales professionals have two primary jobs in the dealership: make the customer happy and make the business money. Unfortunately, some companies prioritize the latter so much, that they pressure their...
Sales & Marketing CBT Now
Bill Wittenmyer joins Inside Automotive to share the latest news on consumer preferences and how they are influencing the car buying process.

How consumer preferences are dictating the car buying process — Bill Wittenmyer | DealerOn

- February 8, 2024
Consumer preferences have rapidly transformed in the retail automotive sector. Knowing how the expectations have changed and how buyer needs will continue to evolve will be essential to long-term dealership...
Sales & Marketing Inside Automotive
Colin Wickstrom joins Dealer Forward to reveal how his dealership improved sales and revenue with a seamless digital retailing experience.

Dealer Forward: Creating a seamless digital retailing experience at your dealership

- January 31, 2024
Digital retailing has become an embedded aspect of the car buying process, making a positive impact on 90% of dealerships, according to a recent Cox Automotive survey. However, there is...
Featured Sales & Marketing
New car sales are forecast to rise from last January but fall from December as the industry observes a typical drop in demand.

New car sales projected to rise in January despite seasonal slowdown

- January 29, 2024
This month's new car sales are set to rise from last January but decline from December, according to a preliminary forecast from Cox Automotive. In early 2023, the auto market was...
Articles Sales & Marketing

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CBT News
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