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diversity

How brands can best engage with consumers through diversity marketing 

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The U.S. is often referred to as a ‘melting pot’, which gives brands the ability to reach wide audiences right here. Yet many miss the mark by not engaging with consumers accurately through diversity marketing. Today on Diversity in Automotive, we’re pleased to welcome Dr. Debbie Qaqish, Partner and Chief Strategy Officer of The Pedowitz […]
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authenticity

How to Bring Authenticity to Automotive Retail Selling

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We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front of the whole world for everyone to see. It’s kind of like the movie “The Truman Show”, except we are all basically aware of what’s […]
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