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ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
dealership

Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...

Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
best practices

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...