TSLA376.130-5.48%
GM79.2750.325%
F13.800-0.1948%
RIVN14.555-0.335%
CYD45.960-3.29%
HMC25.7450.165%
TM167.210-0.02%
CVNA67.1602.33%
PAG182.6705.96%
LAD304.5507.47%
AN194.3252.165%
GPI319.2801.03%
ABG205.7506.3%
SAH83.5052.08%
TSLA376.130-5.48%
GM79.2750.325%
F13.800-0.1948%
RIVN14.555-0.335%
CYD45.960-3.29%
HMC25.7450.165%
TM167.210-0.02%
CVNA67.1602.33%
PAG182.6705.96%
LAD304.5507.47%
AN194.3252.165%
GPI319.2801.03%
ABG205.7506.3%
SAH83.5052.08%
TSLA376.130-5.48%
GM79.2750.325%
F13.800-0.1948%
RIVN14.555-0.335%
CYD45.960-3.29%
HMC25.7450.165%
TM167.210-0.02%
CVNA67.1602.33%
PAG182.6705.96%
LAD304.5507.47%
AN194.3252.165%
GPI319.2801.03%
ABG205.7506.3%
SAH83.5052.08%

Welcome to Training Camp with Adam Marburger, exclusively on CBT News. In an industry where margin compression is a constant challenge, consistent training and mentorship are vital to enhancing the customer buying experience and boosting dealership profitability. Join Marburger, a seasoned F&I professional and martial arts expert, as he shares strategies and insights to transform your F&I operations. Prepare to dive into the four pillars of F&I success and learn from the industry’s top thought leaders.


Training Camp

Mastering objection handling with five principles of influence – Adam Marburger

On today’s episode of Training Camp, Adam Marburger, the Black Belt in F&I operations, dives deep into the psychology of selling, sharing five powerful principles of influence that every F&I professional needs to master. From reciprocity to likability, these strategies are designed to elevate the customer experience and maximize F&I product sales, all while enhancing customer trust and loyalty. According to Marburger, he takes F&I professionals on a journey to understand...

Four essential F&I strategies to boost your profitability

- December 10, 2024
On today’s episode of Training Camp with Adam Marburger- a black belt in both Brazilian Jiu-Jitsu and F&I- notes how F&I professionals are urged to stop fixating on PVR (per...

Marburger’s three-step formula to elevate your F&I department

- December 3, 2024
In this episode of Training Camp with Adam Marburger, he shares a proven, repeatable, and non-negotiable formula to elevate F&I departments to the next level. Marburger, a black belt in...

Overcoming customer resistance: Why they say ‘no’ to F&I products

- November 26, 2024
In this episode of Training Camp with Adam Marburger, he shares powerful insights on why customers often decline F&I products and how dealers can overcome these objections. As a black...

Ken & Kenny Cook’s training strategies to building resilient, high-performing teams

- November 20, 2024
In this episode of Training Camp, host Adam Marburger sits down with Ken and Kenny Cook, the dynamic father-and-son duo behind BZ Automotive Group, to share their insights into training,...

Brooke Guy on the power of training and teamwork to elevate F&I performance

- November 12, 2024
On this episode of Training Camp with Adam Marburger, Brooke Guy, General Manager at Coastal Chevy and Cadillac, shares insights on how her physical fitness routine, commitment to training, and...

Five essential strategies for F&I success with Adam Marburger

- November 5, 2024
In this enlightening episode of Training Camp, host Adam Marburger draws on his experiences as both a Brazilian jiu-jitsu black belt and an F&I expert to share invaluable insights for...

Eric Barbosa on cultivating a culture of growth at Cavender Automotive

- October 29, 2024
In this episode of Training Camp with Adam Marburger, Eric Barbosa, Vice President of Variable Operations for Cavender Automotive Group, takes us behind the scenes of Cavender’s growth and culture....

Josh Potts on leadership, growth, and the power of training at Mac Haik Chevy

- October 23, 2024
Welcome to today's episode of Training Camp with Adam Marburger, CEO at Ascent Dealer Services, Co-founder at Dental Protection Group, best-selling author, and Brazilian Jiu-Jitsu black belt. Today’s guest is...

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....