On today’s episode of Training Camp, Adam Marburger, the Black Belt in F&I operations, dives deep into the psychology of selling, sharing five powerful principles of influence that every F&I professional needs to master. From reciprocity to likability, these strategies are designed to elevate the customer experience and maximize F&I product sales, all while enhancing customer trust and loyalty.
According to Marburger, he takes F&I professionals on a journey to understand...