TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%
TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%
TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%

CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management.


CBT Now

Escape the price grind and close more deals — Sean Gardner | Joe Verde Group

Typically, the price conversation is where the sales process hits a snag. If salespeople aren't prepared to navigate it, they risk losing the sale entirely. On today's episode of CBT NOW, Sean Gardner, sales trainer for the Joe Verde Group, shares three techniques to shift the conversation away from price and protect gross profits. During his most recent workshop, Gardner surveyed 45 salespeople. Only three of these individuals—just under 7%—were...

U.S. auto market faces pricing pressures, softening demand in Q4 – Kevin Tynan | The Presidio Group

- October 6, 2025
As the automotive industry enters the final quarter of 2025, dealers face a complex mix of softening sales volumes, rising vehicle prices, and shifting consumer behavior. On today’s episode of...

Jeff Bloomfield shares science-backed strategies that drive sales growth

- October 3, 2025
Jeff Bloomfield, author, keynote speaker, and CEO of Braintrust, returns to CBT News on the latest episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience...

How Vintage Modern redefines the classics with modern luxury, safety, and customization

- September 23, 2025
In automotive, blending the nostalgic appeal of classic vehicles with modern technology is no easy feat. But Chau Nguyen, founder and CEO of Vintage Modern, Inc., has done just that....

Q4 starts with Sean Gardner’s four tips to achieve high performance

- September 16, 2025
With the fourth quarter underway, instructor and sales trainer Sean Gardner of the Joe Verde Group says now is the time for dealers and salespeople to close 2025 strong while...

Jen Suzuki’s playbook for impactful one-on-ones that drive performance

- September 11, 2025
One-on-ones are among the most overlooked yet extraordinarily powerful tools for leaders across all industries. In today's episode of CBT NOW, Jen Suzuki, sales trainer and president of eDealer Solutions...

Larry Levine on expense reduction strategies to unlock massive profit gains

- September 9, 2025
Snowballing hidden costs often slip under the radar, quietly draining dealership profits month after month. What seems like a small line item on a bill can quickly multiply into thousands...

Stop selling and ask questions to close more deals — Matt Easton | Easton University

- September 8, 2025
Customers are more skeptical than ever, and the best salespeople know how to guide conversations, not force them. In today's episode of CBT NOW, Matt Easton, sales coach and founder...

Shep Hyken outlines a five-step process to convert complaints into loyalty

- September 5, 2025
Oftentimes, your most loyal customers are the ones who have had problems in the past. On today’s episode of CBT Now, Shep Hyken, customer service and experience expert, New York...

Colin Carrasquillo introduces AI-powered DriveSona to transform auto retail

- August 27, 2025
Car shopping can be overwhelming for consumers, but what if their next car found them? On the latest episode of CBT Now, Colin Carrasquillo, digital marketing partner at Nielsen Auto Group and the host of Marketing...