Island Auto Group, led by dealer principal Josh Aaronson, has officially acquired the historic Honda of the Bronx in New York, marking a significant expansion for the dealership group. The transaction, facilitated by the Dave Cantin Group, adds a dealership with more than 50 years of history under the Lang family’s ownership to Aaronson’s growing portfolio in the Tri-State area.
“This is a very exciting opportunity for us.”
On today’s episode of CBT Now, Aaronson joins us to discuss the acquisition, the Bronx market, and his group’s growth strategy. Aaronson asserts, “We’re sitting here at the dealership, busy and ready to grow, and we’re thrilled to continue our partnership with Honda in the Bronx.”
Market and growth strategy
As the only Honda dealership in the Bronx, the store serves a large and diverse customer base. Aaronson sees notable potential for growth in both new and pre-owned vehicle sales. Plans are already underway to enhance service operations, including expanding service hours to Saturdays, and to certify pre-owned vehicles to meet increasing customer demand.
Looking ahead, Aaronson and his team are exploring additional acquisition opportunities within the Tri-State area. “We’re in a growth mode right now,” he said. “Dave Cantin and his team have been instrumental in finding the right opportunities and getting deals across the finish line efficiently.”
Operational and management plans
Aaronson emphasized retaining the existing staff while integrating new management partners to strengthen operations. New partners Jason Montabbo, Scott Jacobs, and Jory Barron will join Aaronson in overseeing daily operations, ensuring a seamless transition for employees and customers alike.
“We hope to enhance career opportunities within our group,” Aaronson said. “The dealership already had a great team, and we want to build on that foundation while expanding hours and improving service capabilities.”
Island Auto Group is also evaluating mobile service options to bring vehicle maintenance directly to customers, following the group’s successful model in other dealerships. However, Aaronson stressed a gradual approach, focusing first on optimizing in-store service operations.
Technology integration
Aaronson acknowledged the growing role of AI in dealership operations but emphasized the continued importance of human engagement. “AI is something we utilize and will continue to learn from,” he said. “At the end of the day, people are still integral to running a successful dealership, and consumers want to touch and experience the cars firsthand.”
Brand perspective
Regarding Stellantis brands such as Jeep and Ram, Aaronson noted challenges in the past year but expressed optimism about improvements under new leadership. He encouraged consistency in manufacturer programs and reliable product availability to support dealership success.
Advice for other dealers
For dealers pursuing acquisitions in competitive metro markets, Aaronson advised focusing on partnership, manufacturer alignment, and responsive advisors. He credited the Dave Cantin Group with providing the guidance and execution needed to close deals efficiently.
With the acquisition of Honda of the Bronx, Island Auto Group positions itself for growth across sales, service, and pre-owned operations in one of New York’s largest automotive markets. Aaronson’s focus on team integration, operational improvements, and strategic use of technology underscores the group’s commitment to providing a premium customer experience while expanding its footprint in the Tri-State area.
