For many years, digital retailing in the auto industry has largely been on the periphery of the automotive sphere, but thanks to COVID-19, it’s now fully coming into focus. The reality is dealers are being forced to do more with less. In fact, according to a Cars.com poll from May, 54% of dealers are already using some form of digital retailing. However, COVID-19 has forced those dealers to use their tools efficiently, not just simply host them on their website. Here to discuss how dealers can fully realize their digital retailing strategy is Joe Chura, Co-founder and Chief Executive Officer of Dealer Inspire.
According to Joe, he’s seeing dealers really start to comprehend the scalability of these tools. Digital retailing isn’t just about being able to do the paperwork to purchase a vehicle online. Dealers are realizing that they can desk 15 deals at once versus the one-to-one interaction in the store. With that, comes the need for high performing staff members who cannot only desk deals but who also understand the technology.
Joe Chura began his career at the Ford Motor Company working first on the assembly line at 20 years old. Over the next decade, Joe held positions at many different levels in the industry including Ford marketing and sales, dealership general manager, and BDC manager. He co-founded Dealer Inspire in 2012 in order to provide dealers with innovative solutions. In a few short years, Dealer Inspire has 600 employees serving over 3,000 clients and 27 OEM brands.