For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
Today's Featured Interview:
Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer,...
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer, President and COO of Ron Marhofer Auto Family, surviving...
Recently, Autotrader announced the Best Non-Luxury and Luxury Certified Pre-Owned Programs for 2020. Since today’s car shoppers are focused on value and affordability, CPO is a perfect option for a...
This week, one of our viewers sent in the question: We've been busy, and I need another manager. What's the best way to help someone I'm promoting, who's never managed...
The type of culture your organization demonstrates every day - behaviors, actions, decisions - has an impact on employee motivation, customer satisfaction, productivity, performance, and retention.
Companies have a culture, whether...
A new report by Deloitte Insights has been released that delves into the long-term effects that the novel coronavirus pandemic may have on the automotive industry. The report titled “How...
Today's Featured Interview:
Dealer Mario Murgado Discusses Pandemic Challenges and Silver Linings
Keeping continuity within a dealership has possibly never been more difficult. Personnel decisions can make or break the opportunity for...
Keeping continuity within a dealership has possibly never been more difficult. Personnel decisions can make or break the opportunity for substantial growth. For Mario Murgado, President and CEO of Murgado...