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Global Mercedes-Benz sales improve, but U.S. market remains sluggish

Mercedes-Benz posted a worldwide sales gain of 3%, driven by the EV and Premium segments, but U.S. sales dropped 0.3%

Mercedes-Benz has posted strong first-quarter numbers, driven by better electric and premium vehicle sales.

The automaker sold 503,500 units globally, a 3% increase from the same period in 2022, although performance varied substantially between regions. European sales grew 8% year-over-year, the best improvement overall, followed by 3% in Asia and 1% in North America. For the U.S., Mercedes-Benz reported a slight decline of 0.3%. While its presence outside these markets is comparatively small, the brand’s remaining segments suffered under international tensions between Russia and Ukraine, falling 24%.

The company’s global EV sales grew 89% compared to last year, rising from 27,400 to 51,600 units. In the U.S. alone, battery-powered car sales grew 327%, driven by the launches of the EQB SUV, EQE sedan, EQE SUV and EQS SUV. The brand’s electric segment now accounts for 10% of its total market, compared to just 6% in Q1 of 2022. The automaker’s top-end vehicle sales also grew by 29% in the U.S. and 18% globally.

In a press release, Britta Seeger, Member of the Board of Management at Merdeces-Benz, called the premium and EV segments “the driving force behind our sales result in the first quarter.” Other automakers have displayed similar attitudes toward EVs in their early-year reports. Ford reported a Q1 sales increase of 41% for its electric models, while General Motors broke its EV sales record with 20,000 units. While electric cars continue to be a niche product, the segment has shown undeniable strength so far in 2023.

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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