Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that knowledge to show them how your...
For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking...
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good...
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...
Pet peeves. We’ve all got ‘em. They course through our veins and pick at our last nerve. Most of us keep them to ourselves, never really letting the world know...
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many...
On today’s show, we’re pleased to welcome Chris May, Director of Performance Development Center at JM&A Group, a comprehensive dealer solutions company that has been in the industry for over...
For as long as there have been ‘sales’ teams’, there has always been a fundamental problem of exactly HOW to motivate, excite, or inspire them to achieve more sales and...
On today’s show, we’re pleased to welcome in Craig Peters, CEO of Byrider, one of the nation’s leading used car finance franchise companies. Craig is here to discuss all of...
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert, President of Chernek Consulting, and host...