Dealers face new challenges as AI-powered GEO tools change automotive search – April Simmons | Horne Auto Group
While artificial intelligence is reshaping how car buyers research vehicles, making it essential for dealerships to adapt quickly, GEO (Generative Engine Optimization) is an emerging technology that delivers highly personalized,...






![Nick Anderson, Chuck Anderson Ford, General Manager [40 Under 40 honoree]](https://d9s1543upwp3n.cloudfront.net/wp-content/smush-webp/2025/11/Nick-Anderson-40-Under-40-.png.webp)


