Daily Newscast: Ford’s big announcement regarding new factories | New boost in consumer confidence and it’s impact on dealerships | How to find in-market shoppers with digital search

On Today’s Newscast for Thursday March 30, 2017:

WardsAuto: It’s Not That Auto Dealers Hate Regulations
If you hate the amount of regulations forced on your dealership by Washington and believe certain ones can be somewhat overwhelming at times, you’re not alone. At a recent American Financial Services Associations Vehicle-Financing Conference, NADA Chairman Mark Scarpelli said some regulations make sense, “but other things don’t make sense or are too gray. We’re looking for clarity and consistency. It’s hard to do business in an environment that’s otherwise.”
Read the full article from WardsAuto

Ford’s big announcement regarding new factories
Several weeks ago, President Trump made a huge announcement on rolling back Obama-Era fuel economy standards. This week, Ford also made a big announcement about investing $1.2 billion in three Michigan factories. Two of these factories will be making midsize trucks and SUVs, two of the most popular vehicles amongst consumers. Bloomberg asked Joe Hinrichs, President at Ford Americas, about his thoughts on this move.
Watch the interview from Bloomberg
New boost in consumer confidence and it’s impact on dealerships
Consumer confidence surged to a new 16-year high in March, fueled by strong job and wage growth, lofty stock prices and cheap gasoline.
An index of Americans’ perceptions of the economy and labor market jumped to 125.6 – highest since December 2000 — from an upwardly revised 116.1 in February, the Conference Board said Tuesday. Economists expected a dip to 114, according to a Bloomberg survey.
Read the full story from USAToday
How to find in-market shoppers with digital search
Engaging with customers is important, especially when it comes to those ready to buy. When it comes to a digital search on your website, how do you know when to reach out to those who are ready to pull the trigger? We asked LotLinx President, Eric Brown.
To learn more about how LotLinx empowers dealers, visit




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