Automotive service industry experts estimate that service departments lose 25-35% of their customers every day from unanswered or poorly handled phone calls. In this week's episode of the Weekly Tune-Up,...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted...
On today's CBT Newscast for Monday, October 23rd, 2017:
When are Millennial shoppers going online to shop?
Due to the amount of data accumulated in the last five years, we know people...
On today's CBT Newscast for Friday, October 20th, 2017:
Laura Madison: Are you taking advantage of service to sales opportunities?
While your focus is on the sales floor, waiting for customers to...
On today's CBT Newscast for Thursday, October 19th, 2017:
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about...
On today's CBT Newscast for Wednesday, October 18th, 2017:
Jeff Cowan: Is technology replacing the rules of salesmanship?
Have you ever tried to have a discussion with a teenager? It can be...
On today's CBT Newscast for Tuesday, October 17th, 2017:
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't thought about the next Holiday three-day...
On today's CBT Newscast for Monday, October 16th, 2017:
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do before they even hit your lot,...
On today's CBT Newscast for Friday, October 13th, 2017
Jeremy Anspach: What the future of digital marketing looks like
Last week, PureCars acquired Showroom Logic. In a move that benefits both, the...