The Importance of Building Your Dealership’s Website with the User Experience in Mind | About Selling, Closing And Negotiation | 5 Tips and Strategies for an Effective Service Department Mentoring Program

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Today on CBTNews.com – Wednesday, September 18th, 2019:

newscastThe Importance of Building Your Dealership’s Website with the User Experience in Mind – Bob George, Dealer.com
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality of user experience. Here to tell us how dealers can incorporate targeted consumer data into their website design is Bob George, Assistant Vice President of Products at Dealer.com. Watch Now

newscastAbout Selling, Closing And Negotiation…
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes based on bits and pieces of what we heard. My first 5 years I couldn’t sell, or close or negotiate. Yes, technically I did those things, but common sense says whatever I was doing as the 8 car guy, definitely wasn’t selling, closing or negotiating on a serious level. Read More

newscast5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an apprenticeship to a master of the chosen craft. Now, with technical schools and refined training programs, the apprenticeship is no longer a necessity, but there is still a lot of value in the mentor/apprentice relationship. Automotive News recently ran an article about dealerships that run effective mentoring programs for service technicians. The programs that are most successful seem to have 5 things in common. Read More

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