CBT Week In Review for Friday, March 8th, 2019:
Never Miss the Opportunity to Make a Bid on a Used Car – Zach Hallowell, Manheim
Zach Hallowell, Vice President of Manheim Digital Marketplace, and RMS Automotive, joins CBT Automotive to discuss how Manheim is introducing a new way to reduce or even eliminate the stress that comes along with buying used car units. Watch Now
How to Make Up For Lost Profits in Your Service Department as Consumers Shift to EVs – Steve Finlay, WardsAuto
When electric vehicles become more popular and mainstream, dealers worry that their fixed-ops departments will be the ones to suffer. With simpler propulsion systems and 40 percent fewer parts, EVs are on track to disrupt the service drive in a big way. On today’s show, we welcome back Steve Finlay, editor at Ward’s Auto Magazine. Steve discusses the pressure EVs will put on the service drive, and what dealers can do about it. Watch Now
Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales – Karl Brauer, Autotrader & KBB
Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons for February’s slow down in new vehicle sales. Here to talk to us more about February’s numbers is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers, and what dealers can expect as we head into March. Watch Now
The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of SOKAL
On today’s show, we welcome Mark Sokal, CEO of SOKAL, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s marketing background is rooted in dealership operations. Mark is a 20-year automotive veteran having moved up in the automotive ranks from Sales Manager to owning several dealerships. Watch Now
