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MADA President Steve Brown Talks About the Current State of Auto Retail in Michigan

Today on for Tuesday, June 2nd, 2020:

MADA President Steve Brown Talks About the Current State of Auto Retail in Michigan
On today’s show, we welcome President of the Michigan Automobile Dealers Association (MADA), Steve Brown. Steve and Jim discuss the impact of COVID-19 in Michigan, lessons we’ve learned from Coronavirus, and more.

Consumer Sentiment in Auto Industry Improves in May, But Still Less than Optimistic
The second half of the month of May demonstrated that the auto industry is moving toward a smooth recovery, according to the Auto Market Weekly Summary from Cox Automotive. Customers who believe it’s a good time to buy a car has bounced back to nearly pre-COVID levels, and the number of people shopping for a car or planning to purchase is nearly back on track. Read More

Maintaining Level of Service Consistency Through Pandemic Recovery
Maintaining a consistent level of service at all times is extremely important to the long-term success of your service department. It only takes one bad experience to drive a customer away, even if previous experiences were positive. These are challenging times we are all living through. Maintaining a consistent service experience for each customer every time can be more difficult now than ever before, with stringent health protocols in place and heightened customer anxiety. Here are some ideas for maintaining a consistent level of service as your dealership recovers from the COVID-19 pandemic. Read More

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