Today on CBTNews.com – Monday, December 3rd, 2018:
Digital Retail Trends to Implement at Your Dealership in 2019 – Andy MacLeay, Dealer.com
Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of the changes that need to take place. Today, Jim speaks with Andy MacLeay, director of digital marketing for dealer.com to discuss the latest digital retail trends in automotive. This November marks the 20th anniversary for Dealer.com, which has grown and evolved as a major player in the automotive market with a network of more than 13,000 dealers. Watch Now
Simple Actions Your Dealership Can Do To Give Back to the Community This Season
In order to become a cherished member of the community, you need to put in that little extra bit of effort to show that you care about your community and those in it. These few simple actions can truly make a huge difference in how your community views your dealership. From donating to charities to holding contests, all of them can work in a win-win situation. Read More
How to Sell to Millennials in 2019
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into. Most research organizations consider those born from the early 1980s to the late 1990s as Millennials or the ‘Y’ Generation. This places them anywhere from 19- to 37-years-old. This makes up nearly a quarter of the population in America today or just over 75 million people total. Read More
