Today on CBTNews.com – Tuesday, August 20th, 2019:
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio shows on iHeartRadio and KTRH in Houston and years of automotive experience, Lisa tells us about the top complaints she has found from female car buyers and why it is so important for dealers to place more focus on women within the automotive industry. To hear more from Lisa check out the full interview above. Watch Now
Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the “first impression.” That first week of onboarding is pivotal to establishing a connection with employees that makes them want to stay at your dealership for the long haul. So, how important is onboarding to retaining that new hire? Take a look at these stats. Read More
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’. Ever. It is the most dreaded scenario that almost always deflates even the most successful F&I manager with years in the business. In fact, I have seen some in F&I literally disappear from their offices when a cash deal is coming from the sales tower. Not a pretty sight. Is there an effective strategy to convert those buyers to dealership financing? Are there ways to still hold a profit on these deals? Yes…but you have to be careful and persistent. Read More
