On today's show, we're pleased to welcome Mr. Tom Murphy. Tom is an automotive industry veteran of nearly 35 years. Like many, he began pounding the pavement and working his...
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time...
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But...
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel like a battle ground where arguments...
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses. On today’s show, we’re pleased to...
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better job of pre-owned sourcing in order...
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a...
On today’s show, we’re pleased to welcome Chris May, Director of Performance Development Center at JM&A Group, a comprehensive dealer solutions company that has been in the industry for over...