Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.
Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You've spent a tremendous amount of money and time to...
Takata, the Japanese company behind the faulty airbag inflators, filed for bankruptcy protection. Despite the spiraling debt the company has incurred (which is estimated to be around $9 Billion), Karl...
Jim Fitzpatrick sits down with Steve Finlay, Senior Editor at WardsAuto, to discuss his article Potential Lean Car Dealer Stocks Defy Customer Wants, making customers happy, and the future of...
At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part as a dealer plays into forecasting...
Joe Gumm sits down with Sharon Kitzman, GM and Vice President of Dealertrack DMS, to discuss the ongoing digital changes in the auto industry as well as how you can...
To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think that if they received a positive...
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.
Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the customer experience in your service drive as well as what inspired her to write "15 Ways to Communicate Better in the Service Drive" for Car...
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for...