CBT Automotive Webinar Central
Upcoming Webinars
Improving F&I Processes to Meet Changing Customer Expectations
TUES, NOV 13, 2018 | 2:00 PM EST
66% of car shoppers are much more likely to buy from a dealership with their preferred experience, but less than 1% of car buyers like the current car buying process. There are many steps in the car-buying process that need to be improved to provide customers with their preferred experience. But one of the biggest opportunities to meet changing customer expectations is the F&I process – where customers spend more than a quarter of their total time at the dealership when buying a car.
Even in this Age of the Customer, where car buyers are doing more research online than ever, the in-person F&I experience is important to customers. 89% of consumers said they wanted to sign final documents at the dealership. In this webinar, Jason Barrie, VP and GM of Dealertrack F&I, Dealer, will explain how you can improve your customers’ F&I experience – and thus improve profitability – by adjusting your processes in four ways:
1. Make the Most of Their Time: Learn how dealer-owned mobile technology can empower your customers to educate themselves on F&I offerings while they wait to meet with an F&I manager.
2. Make It Interactive: Understand the importance of presenting your customers with engaging information about F&I products, such as photos, videos and easy-to-understand descriptions, and learn how to implement interactive presentations in your dealership.
3. Make It Personal: Identify ways to make every experience with your customers personal, both as you prepare for an F&I presentation as you speak with customers in real-time.
4. Make Changes that Stick: Create a company culture that embraces technology, utilizes new tools and drives efficiency.
Learning Objectives:
1. Enable customers to do their own F&I research with dealer-owned technology while waiting to meet with an F&I manager.
2. Implement more interactive and engaging F&I presentations.
3. Identify ways to personalize each customer’s interaction with the F&I process.
On-Demand Webinars
Are you tired of boring New Car Webinars?
Please join Brian Finkelmeyer, Sr. Director of Conquest at vAuto, who will share some recent findings and insights which are NOT boring, but very helpful towards running your new car operation more profitably.
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While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.
Over the course of this webinar, we will discuss the typical car buying journey and show you how an omni-channel strategy can improve the experience and drive more business.
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Consumer Reactions to Digital Retailing: How to Make It Work for You
Considering a digital retailing process for your brand or dealership? We’ve done the research on how to get the most from that investment. In fact, we had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing’s full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers.
