CBT Automotive Webinar Central

Upcoming Webinars

Improving F&I Processes to Meet Changing Customer Expectations

TUES, NOV 13, 2018 | 2:00 PM EST

66% of car shoppers are much more likely to buy from a dealership with their preferred experience, but less than 1% of car buyers like the current car buying process. There are many steps in the car-buying process that need to be improved to provide customers with their preferred experience. But one of the biggest opportunities to meet changing customer expectations is the F&I process – where customers spend more than a quarter of their total time at the dealership when buying a car.

Even in this Age of the Customer, where car buyers are doing more research online than ever, the in-person F&I experience is important to customers. 89% of consumers said they wanted to sign final documents at the dealership. In this webinar, Jason Barrie, VP and GM of Dealertrack F&I, Dealer, will explain how you can improve your customers’ F&I experience – and thus improve profitability – by adjusting your processes in four ways:

1. Make the Most of Their Time: Learn how dealer-owned mobile technology can empower your customers to educate themselves on F&I offerings while they wait to meet with an F&I manager.
2. Make It Interactive: Understand the importance of presenting your customers with engaging information about F&I products, such as photos, videos and easy-to-understand descriptions, and learn how to implement interactive presentations in your dealership.
3. Make It Personal: Identify ways to make every experience with your customers personal, both as you prepare for an F&I presentation as you speak with customers in real-time.
4. Make Changes that Stick: Create a company culture that embraces technology, utilizes new tools and drives efficiency.

Learning Objectives:

1. Enable customers to do their own F&I research with dealer-owned technology while waiting to meet with an F&I manager.
2. Implement more interactive and engaging F&I presentations.
3. Identify ways to personalize each customer’s interaction with the F&I process.

On-Demand Webinars

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