What matters most to car buyers? Comprehensive safety features? Low maintenance costs? Reliability?
The answer, it turns out, depends on one on major variable: Are they looking for a new car...
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you...
On today's CBT Newscast for Wednesday, June 21st, 2017:
How do regulations benefit customers?
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process...
•Sales and profits are historically high.
•Analysts have been predicting a downturn that hasn't arrived.
•This is as good as it could possibly get for the auto industry.
For months — and really,...
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process for customers, industry regulations, and F&I Manager training.
On today's CBT Newscast for Tuesday, June 20th, 2017:
How to Get Organized with Social Engagement
Joe Gumm sat down with Force Marketing's Steve Hardy to discuss how you can improve your...
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
On today's CBT Newscast for Monday, June 19th, 2017:
Why customers are leaving your website early
Consumers are going to dealer website, but most of the time they're not staying for long....
Ford Motor Co. wants its dealership service centers to move much faster as an increasing amount of ride-sharing fleets hit the road and need routine or unscheduled maintenance and repairs.
"When...
We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon when it comes to appealing, attracting,...