Is athlete marketing through NIL worth it for auto dealers?
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
About: Steve Mitchell
5 nuts and bolts of successful dealership marketing campaigns
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
Automotive marketing tips to reach every generation of car buyer
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
Should your auto dealership run its own rental/loaner car program?
Although dealership groups are bringing in more money these days, inflation is now over 8%, and a recession is causing many dealers to investigate increasing the bottom line. So, should you...
What should be on your dealership’s content marketing calendar?
Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may be unplanned events or promotions that...
The auto industry is changing — so are technicians
Most dealers are experiencing relief from the past couple of years’ difficulties. So, admittedly, there’ll be no argument or complaint about the increased inventory and sales. But a new challenge...
5 types of interactive content car dealerships can use to boost engagement
Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content marketing? Interactive content marketing is any...
Strong demand kept the buy/sell market pretty active in August
According to the recently released Blue Sky Report® by Kerrigan Advisors, the auto dealership buy/sell market continued its record-breaking activity during the second quarter of 2022, up 16% compared to...
Should dealers consider a separate digital retailing brand for their used car business?
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be on the rise in the industry....
5 ways to make your online ads stand out
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads.
You may want to check...
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