Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.
With Dodge announcing the end of an era, it’s a “Last Call” for the Charger and Challenger in a switch to EVs —whether customers actually want them or not. Time...
As we move into 2023, the automotive retail industry faces significant changes and challenges. Here are 10 of the biggest trends that will shape the industry over the next year.
These...
When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it's easy to run out of content ideas. So,...
A recent PWC report found that, "only 36% of consumers feel that their [brand/product] employees understand their needs." Regardless of the truth or argument, perception is reality. This indeed points to an...
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that?
Many factors go into effective...
Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education on this vital skill because research...
In September, Ford dealers fought against selling Ford's new EVs when they were told it would take up to $1.2 million on chargers, staff training, and new sales standards to...
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today.
Here...
As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional customer experiences. Good customer service is...