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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...
leader

How to Be (and Stay) a Positive Leader

There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results...
service department

Improving Your Customer’s Experience in the Service Drive

Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer...
negative reviews

How to Handle Negative Reviews

We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access...
ebay

Keys to Success for Selling Parts on eBay

The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors....
sales process

5 Ways to Add a Personal Touch to Your Online Sales Process

Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...
coupon promotions

Should We Use Coupon Promotions in the Service Drive?

In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon...
service department

Five Improvements to Make your Parts Department Operate More Efficiently

Manage Your Inventory Unfortunately, there is still a lot of guesswork that goes into inventory planning at many dealerships. This does not have to be...
service

Departure Thank You Gifts in the Service Drive

Of all the virtues in life, gratitude could probably be considered the mother of them all. Think about it.  Gratitude is the humility to...
Holiday Sales

3 Ways to Boost Holiday Sales at Your Dealership

The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend...

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
air filters

The Profit in Cabin Air Filters

In a time when the media often speaks about air pollution and the health benefits of clean air, it is hard to believe that...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...
sales

How to Recruit Top Talent for Your Sales Team – Mark Tewart

Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump...
service contract

Why Purchase a Service Contract?

We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.