David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
When you represent a dealership, make sure you do everything you can to not offend people, especially during the first impression. David gives you an example of a mistake people...
Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only thing you really need to know...
Unless you've sold a car to everyone in your town, there's always a new customer to meet or a new approach to the business that you can get excited about....