Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...
The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of diverse ethnic groups. According to Damon...
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports. Crafting a formula to gain their...
Many are looking at 2017 as a defining year for auto sales, and unfortunately, the turn is more negative than positive. The auto industry enjoyed a record-breaking year in 2016...
If you stumble onto most automotive websites with articles discussing trends in the industry, you will likely see a number about the rise of electric vehicles and hybrids. There has...
Currency has rapidly evolved over the years. From coins to cash, and then cash to plastic consumers have a variety of ways they can pay. Now, consumers finally have access...
During the last two months, there has been concern about the inclusion of the electric vehicle tax credit in the new proposed tax bill. A House version of the bill...
Today, the number of screens people will interact with is more than at any other time in history. From smartphones to computers, and tablets, there is no shortage of technology...