You may get a warning when a member of the corporate OEM team decides to do a walkthrough of the showroom. This scenario can understandably bring about much pressure, but...
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it...
Just when analyst think they have an idea of the purchasing patterns of car buyers, consumers end up bucking trends and surprising us all. This year has indeed been an...
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...
Auto dealerships are in a unique position. Other than purchasing a home, buying a car is one of the most expensive and significant decisions an individual can make. As most...
Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone, but margin compression is a wide-spread...
The Tide is Changing For Millennial Car Buyers
80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000 Baby Boomers are entering retirement each...
What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your...
The automotive industry is ever-changing and evolving, especially when it comes to technology. An innovation has piqued the interest of car manufacturers, car buyers, and others affiliated with the industry....
March seemed like a promise of good things to come in relation to auto sales. However, analysts were right to be cautiously optimistic. April’s auto sales saw a five percent...