Traditional Advertising Is Dead. Or is it?
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their advertising online. As tempting as it...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
About: Chana Perton
Why Your Dealership Needs to Review Its Hiring Process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize that their hiring process is what...
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort
Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and other client-facing elements can improve with...
6 Video Ideas for Social Media Outreach
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
Positive Reactions to Negative Rejections
Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says...
The Big Winners from the J.D. Power Resale Value Awards
Retaining substantial resale value is a game-changer in the auto industry. "One of the biggest concerns for many new-vehicle owners is depreciation," said Jonathan Banks, Vice President of Vehicle Valuations...
Why Your Dealership Might Consider Working with a Car Rental Company
There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. Many rental companies partner with dealerships...
KBB Names the 2019 Top 10 Back-to-School Cars for Students
A new car can take the sting out of summer's end. With school only a few weeks away, new drivers and their parents are seriously considering a purchase, though they...
Best Practices to Remember During the Hiring Process for Your Dealership
Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands. And though we know this, humanity...
Latest Articles
