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As a generation, they have been called everything negative you can think of: lazy, entitled, selfish, shallow, narcissistic. However, another name they are called that's a little more popular is...
On today's CBT Newscast for Tuesday, January 9th, 2018:
How to successfully cater to younger employees
As a generation, they have been called everything negative you can think of: lazy, entitled, selfish,...
We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
On today's CBT Newscast for Monday, January 8th, 2018:
Will tax reform help auto sales
When consumers have extra money, they buy things. How big the "things" are depends on how much...
A few days ago, numbers for the final month of 2017 came out. The seasonally adjusted annualized sales rate for dealerships across the U.S. was 17.2 million, according to Edmunds....
On today's CBT Newscast for Friday, January 5th, 2018:
Jessica Caldwell: How certain aspects of 2017 auto retail will rollover into 2018
A few days ago, numbers for the final month of...
On today's CBT Newscast for Thursday, January 4th, 2018:
The impact your store would create if your GM asked this question
In a Twitter post last week to his 17 million followers,...
Being efficient in the car buying process is important to customers. Jonathan shows you some examples of how to increase efficiency, therefore improving the overall experience.
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
On today's CBT Newscast for Wednesday, January 3rd, 2018:
Ian Cruickshank: How important is photo and video interaction?
When studying how customers research vehicles, there are many elements to that search, especially...