On the Dash:
- Lucid’s new midsize EVs target affordability, opening the door to broader consumer adoption.
- Smaller batteries and scalable manufacturing reduce production costs, potentially improving dealers’ margins.
- Robotaxi development and Uber partnership could expand fleet sales and urban deployment options.
Lucid Group on Thursday introduced its new midsize electric-vehicle platform, which will include three models and a concept two-seat robotaxi, as part of the company’s plan to expand its market and improve profitability.
The midsize platform will feature two SUVs, Cosmos and Earth, along with a third consumer model that has not yet been named publicly. The EV maker said the platform will use a new electric drive unit called Atlas, designed with identical front and rear housings and mounts to improve manufacturing scale and cost efficiency.
Lucid also unveiled Lunar, a two-seat robotaxi concept based on the midsize platform. The company said Lunar is still in the concept phase but represents part of its growing partnership with Uber, which is already deploying Lucid’s Gravity SUV robotaxis and plans to add the midsize models to its ride-sharing fleet.
The company said the midsize vehicles will start below $50,000, making them more accessible to a broader range of consumers. Lucid plans to use smaller battery packs for these vehicles, noting that batteries account for 30% to 40% of an EV’s cost.
Expanding into the midsize segment is central to Lucid’s goal of profitability. The company said the new vehicles will help expand its addressable market, reduce costs, and diversify its revenue streams.
