Vaughn Roten’s story is one of transformation, perseverance, and purpose. In just over five years, he has gone from Sales Consultant to Assistant New Car Manager and now Sales Manager—each step earned through grit, discipline, and an unwavering commitment to growth. His journey from a challenging past to a career in leadership has become a powerful example of what can happen when passion meets opportunity. Vaughn approaches every day in the automotive industry with gratitude and drive, determined to deliver exceptional service and inspire those around him.
Vaughn’s accomplishments extend beyond the showroom. He serves as the President of a youth football nonprofit, where he also coaches, mentoring young athletes and creating opportunities for his community’s next generation. His leadership both on and off the field has earned him recognition as a Midland Daily News 20 Under 40 honoree (Youth Development/Coach, 2023) and a 30 Under 40 honoree (Automotive, 2024). He has also received multiple Readers’ Choice Awards for excellence in both new and pre-owned sales.
Respected by peers, loved by customers, and admired by his community, Vaughn is proof that success isn’t just about sales numbers—it’s about growth, leadership, and the ability to lift others along the way. His dedication to the industry, his team, and his community makes him an outstanding candidate for CBT News’ 40 Under 40 recognition.
