Ellena Sweet has become one of California’s leading voices in automotive compliance and dealership operations. As Chief Compliance Officer for a four-store group with a satellite business office, she oversees everything from employee training and environmental health and safety to F&I, advertising, and internal policies. Her leadership has transformed the way compliance functions within the organization, introducing new technologies that provide full visibility and seamless integration across departments. The result is a team that can stay focused on serving customers, confident that every process is secure, consistent, and fully compliant.
Beyond her operational role, Ellena is shaping the future of automotive leadership on a statewide level. She is the youngest board member of the California New Car Dealers Association (CNCDA) and one of only three women serving on the board. As the co-founder of CNCDA’s NextGen chapter—the largest in the nation—she has built a platform for emerging leaders to connect, collaborate, and engage in advocacy. Ellena also serves on the board of the Central California New Car Dealers Association, where she has helped strengthen local dealer involvement and political representation.
Her impact extends beyond compliance and leadership. Ellena oversees the group’s philanthropic initiatives, deepening its connection to the community through programs that make a difference. She spearheaded the #PinkAcura campaign, now in its 12th year, which raises funds and awareness for breast cancer in the Central Valley. Under her guidance, the group has earned the Green Dealer Award for Acura every year since the program’s inception. Ellena’s blend of innovation, integrity, and heart continues to elevate her team, her community, and the California automotive industry as a whole.
