Ram ended reservations for its 1500 REV pickup truck just five days after the order books opened. Ram is certainly attempting to generate buzz about its EV, and there would be no surprise if reservations reopened in a few months. Since the 1500 REV was introduced at the Super Bowl halftime show, it could be reserved with a fully refundable $100 deposit.
The 1500 REV is planned to go into production in late 2024 and claims to “push past the competition in areas customers care about the most: range, payload, towing, and charge time”. Although the exact specifications have not yet been released, the 1500 REV has undoubtedly piqued the interest of many.
The production 1500 REV shares similar aesthetic cues but lacks features such as detachable third-row seating that were revealed at CES last month. The 1500 REV will be built on Stellantis’ STLA Frame architecture, which can purportedly accept battery packs ranging in size from 159 to 200 kWh.
When consumer deliveries begin in Q4 2024, the Ram 1500 REV will compete directly with the Ford F-150 Lightning, GMC Sierra EV, Rivian R1T, and Chevy Silverado EV. Price will be fascinating to see, as no information has been provided. Ram may provide a sub-$50,000 inexpensive version of its electric truck, as Ford and Chevrolet do, or it may promote it as a premium Rivian rival, with no version priced under $70,000.
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