CBT News Week In Review for Friday, July 26th, 2019:
Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay, WardsAuto
We’re pleased to have Steve Finlay, Editor of Ward’sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article he wrote in the Ward’s Auto Magazine about crazy incentives that auto manufacturers offer to consumers. Steve says that some of the more common incentives range from deals for graduating college students to military members, however, there are some that are more outrageous than others, such as incentives for funeral directors. To hear more about these incentives and how dealerships are keeping track of them check out the full interview with Steve Finlay above. Watch Now
The 3 Things Consumers Want When Shopping for a Vehicle Online – Ben Ellencweig, McKinsey & Co.
Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the growing online used-vehicle market. With consumers making a large number of their purchases online, from clothing to electronics and even food, dealerships place a lot of focus on new cars, but Ben says they wanted to focus on the used side, especially with 40 million used cars sold in the USA per year. Watch Now
Why Consumers Have a Love-Hate Relationship with New Vehicle Technologies – Brent Gruber, J.D. Power
Brent Gruber, Senior Director of Global Automotive at J.D. Power, joins CBT News to discuss some of the biggest issues facing the automotive industry today, which Brent says has a lot to do with growing vehicle technology within the industry. According to the latest J.D. Power, multimedia quality and satisfaction study customers have very mixed feelings about automobile communication, entertainment, and navigation technologies. Obviously, customers like having these features, however, they can also pose problems. To hear more about these issues check out Brent’s full interview above.Watch Now
How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can do for dealerships and what advantages it provides when it comes to marketing as opposed to more traditional forms of marketing. Additionally, he gives advice to dealers on how to best implement an SEO strategy and how to divide their time and their resources properly among marketing with SEO. To find out more check out the full interview with Kevin LeSage above.Watch Now
