Today on CBTNews.com – Monday, July 1st, 2019:
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops into their digital strategy is Andy Macleay, Director of digital marketing for Dealer.com. Andy discusses how, from a digital marketing standpoint, a dealership’s service and parts department can be one of their most important profit centers, with about 50 percent of a dealership’s profitability coming from these service departments, and up to 10 percent of all service customers being well-qualified sales leads. Watch Now
Alleviate Dealership Turnover with These Proven Strategies
High employee turnover creates high costs for dealerships. In addition to the cost of finding a new team member and negotiating a new salary, there is also the incurred cost of time, energy, and inactivity on the lot. Unfortunately, high turnover is epidemic at many dealerships. According to a McKinsey & Co survey, lower-performing dealerships experience an average of a 71% turnover rate. That’s a pace that could prove fatal to some. Read More
6 Things You Need to Know to Make Good Sales Calls
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a revival. It is more important than ever to make sure your phone pitch game is on point. This means working on the two most important moments of any call: right before you dial and right before you hang up. Here are three tips each that should help you make the most of every sales call. Read More
