Today on CBTNews.com – Tuesday, May 14th, 2019:
CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer Sales
Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell their EVs without third-party dealerships as well. Colorado is one of the few states currently trying to pass legislation to allow just that. We recently spoke with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. Tim gave us his perspective on this legislation and what CADA is doing about it. Watch Now
Promote Within or Hire from the Outside: Pros and Cons
Hiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given when deciding on how to fill a leadership role. Having strong leaders is crucial in every industry, including car dealerships, because leaders get things done. They give their all and motivate other employees to do the same, and their organizations can either succeed or fail depending on their performance. Read More
Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts grew by 49%. And an impressive 24% of Millennials aged 18-29 said they intended to buy a new car in the next 12 months, which was tops among all age groups. That’s a whole lot of potential customers to be captured, if you can just reach them. Read More
