Today on CBTNews.com – Thursday, October 11th, 2018:
Disrupt the Competition by Creating a More Convenient Customer Experience – Shep Hyken, NYT Best-Selling Author
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today’s show, CBT’s Jim Fitzpatrick discusses why car buyers today want the purchase process to be hassle-free and convenient with New York Times bestselling author Shep Hyken. Watch Now
Great Customer Experience Means Consistent Customer Service
I am a Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years, but through the 70s and the woeful 80s as well. I have been able to see many great players, but one I wish I saw was the great Joe DiMaggio. The reason was how he approached each game. According to the legend, someone asked him, “Why do you play so hard every single day?” He replied: “Because in the stands there may be someone who is seeing me for the first time or for the last time and they expect my best.” As business owners, it is important our teams are always approaching customers with that same mindset. Read More
The Advantages of Selling Beyond the F&I Menu at Your Dealership
Back in the 1990’s, menu selling was becoming an accepted way to make it easier for the F&I managers to be able to present all of their products all at once to the customer. It was meant to take the guesswork out of the presentation and make the customer’s decision quick and easy. No more flipping through stacks of brochures and turning around the computer screen to show product descriptions. Read More
