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media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
GAP insurance

How to Sell GAP Insurance with Less Pressure and More Trust

There may not be a much more maligned F&I product to sell than GAP insurance. It’s the one product that buyers seem to understand...
AIvideo

How AI Integration Can Increase Productivity and Save Costs in Your Dealership – Dr....

There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...