5 of the biggest issues facing the F&I office today and how to cope...
F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due to the COVID-19 pandemic, the digital push has made many dealers wonder how digital retailing will…
Policaro Group on the use of innovation and technology in automotive retail
In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their…
What dealers can expect from an all-virtual NADA Show
The National Auto Dealers Association (NADA) had originally scheduled for its 2021 NADA Show to take place in New Orleans in January. However, the ongoing COVID-19 pandemic has changed the course of the show, moving one of the industry’s biggest…
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can control. Links that drive the person to the site…
Minimalist marketing techniques to try at your car dealership – Paul Potratz
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
Tekion makes a big splash in the DMS space and public...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…
How car dealership leaders can create more growth opportunities for people...
Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…
Automotive startups make big headlines with strong funding rounds and acquisitions
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…
Do people of color have more leadership opportunities in automotive retail...
Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…
