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biasvideo

What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...

To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
inventory

How Dealers Can Trim Down Their New Vehicle Inventories this Fall

As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...