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Car owners want more tech even if advanced features go...

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In early October, the J.D. Power 2021 US Tech Experience Index Study was released, and it helps define what customers find valuable in their vehicle purchase. For anyone in sales, it won’t come as a surprise that certain tech features are a hit among car buyers while others don’t resonate at all. The study breaks […]
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tech features

Eight New and Exciting Car Tech Features Dealers Should Know...

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Today, cars have almost become synonymous with technology and innovation. Years ago, anti-lock brakes, CD players, and intermittent windshield wipers represented the boundaries of what was possible. In 2019, cars can almost drive themselves while allowing consumers to purchase goods or surf the web on an in-car infotainment center. The future is here, and OEMs […]
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