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automotiveMastermindvideo

The Importance of Precise Data Mining in Your Dealership’s 2020 Marketing Strategy- Marco Schnabl,...

automotiveMastermind Founder and Co-CEO Marco Schnabl joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the state of...
F&I

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
stereotype

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
MAX Digitalvideo

How MAX BDC Creates Better Harmony Between the BDC and Sales Departments – Mike...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mike Cavanuagh, Executive Vice...
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...