The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses...
In 2016, Ford launched FordPass stating at the time that they planned “to do for car owners what iTunes did for music fans.” The platform acted as a one-stop for...
Auto dealerships are in a unique position. Other than purchasing a home, buying a car is one of the most expensive and significant decisions an individual can make. As most...
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling.
But make that same offer to your customer at the...