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CBT News Market Update: Phil Sura, Mudd Advertising & Mark Conner,...

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Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came...
Phil Sura

Drive more sales using video

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Phil Sura

How to incorporate video in your marketing

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CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil will host a DealerTalks Breakout Session titled: Leveraging Video in the Automotive Retail World.
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Phil Sura

CBT Conference – Phil Sura

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An interview from the 2016 CBT Conference with Phil Sura
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

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Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar with the concept of “micro moments,” as they are becoming a core focus of all types of retailers and their ad agencies. Micro moments […]
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CBT News – September 18, 2015

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On today's show: Erikka Tiffani, Digital Marketing and Internet BDC Director of Jim Ellis Audi, on how her dealership stands out Cory Mosley, speaker...

CBT News – September 14, 2015

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On today's show: Phil Sura of UnityWorks Media explains what dealers need to know about micro-moments Sales Tip of the Day with Jack Daly...

Market To Buyers Researching Their Next Car

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Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital campaigns. When I was a dealership general manager, I was taught to believe that the manufacturer was responsible for advertising the model brand, […]
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CBT News – July 17, 2015

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On today's show: - Phil Sura, VP of Sales at Unity Works Media, discusses the latest trends in customer brand loyalty - DealerRater CEO Gary Tucker...

CBT News – July 15, 2015

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On today's show: - Phil Sura, VP of Sales at Unity Works Media, discusses the latest trends in customer brand loyalty for new cars - Sales...