Wednesday, January 26, 2022
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Why calculating rebates and incentives differently can increase car dealer profitability

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2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...
dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
online car shoppers

Improving Connection Rates with Online Car Shoppers

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 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why and suggests performing this task with your lead form thank you page on today’s Tip of the Day. VIDEO TRANSCRIPT: Our Tip of the Day comes from Brian Pasch. Have […]
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Daily Newscast: The next digital wave

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On Today’s Show, do online car shoppers visit dealerships more often, is your dealership truly prepared for the next digital wave, and Grant Cardone...

Do online car shoppers visit dealers more often?

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Consumers who spend more time car shopping online end up visiting dealerships more often. But those stays are relatively short. That’s according to an Accenture study that among other things compares what it calls “digital natives” (frequent online shoppers) with “digital laggards” (less avid online consumers). Source: Ward’s Auto
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