New-vehicle prices reach 2026 high as buyers shift toward lower-cost segments

Jaelyn Campbell - August 12, 2026

On the Dash: July ATP reached $49,855, the highest level of 2026, while remaining below the December 2025 record. Lower-priced segments are gaining sales share, helping keep overall new-vehicle price...

Data & Analytics Articles

MRSP

New-vehicle prices reach 2026 high as buyers shift toward lower-cost segments

Latest Articles

GM creates $4.5 billion parts facility to protect supply chain

New-vehicle prices reach 2026 high as buyers shift toward lower-cost segments

Used prices hold steady at just over $30,000 as new prices rise, CarGurus finds

Auto loan originations hit a record in Q2, but so did delinquencies

Ford names new Chief AI and Data Officer to advance AI strategy

Capital One reveals how dealers can win over the next-gen of car buyers

Why leadership vision can’t be voted on, and how to keep it alive

Used cars under $20,000 are getting harder to find

LaFontaine Automotive Group joins Amazon Autos marketplace with more than 40 retail locations in Michigan

GM & SAIC extend joint venture, July incentives lower bestselling vehicle prices, Auto credit approval rates hit decade-highs