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Dealership Compliance

Make Dealership Compliance Your Friend

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Dealership Defensive Game Plan By: Jim Radogna In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you need to do or eventually it will catch up with you. Like getting in shape, keeping up with regulatory changes can seem like […]
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compliance

Compliance Means Doing the Right Thing

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It’s not Just What Not to Do — but WHAT to Do By: Jim Radogna News broke recently about five dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. All a failure to adhere to compliance. This brings the total to eight employees at the same […]
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UDAP

20 Things to Know about the UDAP

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KEEPING IT REAL — AND LEGAL By: Jim Radogna Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with customers, managers’ conversations with salespeople, how prices and payments are quoted, how deals are handled in […]
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The New Generation Of Kiosks Emphasizes Time Savings And Transparency...

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Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership scene for years. Who hasn’t encountered one of the OEM-provided machines in a dealership lobby, essentially serving as an electronic brand brochure for customers? What haven’t been around are customizable […]
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Power In Numbers

The Power In Numbers

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J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more […]
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sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get shoppers into your showroom, according to Captain Obvious. That, of course, is easier said than done. With 95 percent of online shoppers opting to pass on the dreaded lead form, […]
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Next Wave of Digital Marketing

The Next Wave of Digital Marketing

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CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital marketing is one area that leaves a lot of dealers scratching their heads. It evolves at such a dizzying pace that it’s hard to keep up with. The sheer number […]
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Helping dealers

New Technology Drives F&I Profits

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Helping dealers better determine how they continue to grow and strengthen their businesses in the future will be more important than ever as changing demographics drive shifts in the automotive industry and the F&I office. BY CAROL WHITE With the rapid pace of technological advances being made in automobiles today, F&I departments are faced with […]
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Transforming the Customer Experience in the Service Drive

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2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY CAROL WHITE AutoPoint, a company recognized as a leader in revenue and retention solutions for auto dealership service departments, went through some pretty significant changes last year. 2014 was, in a […]
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